[Qingshan Lake District promote]
Release date：[2022/8/16]
Is reading[105]次
From a small workshop to develop into Jiangxi's largest knitwear industry base; From "processing" to "processing + brand" change...... Qingshan Lake District focuses on strong leading, reinforcing chains, creating brands and gathering groups, constantly promoting the transformation of modern knitting industry to high-end, intelligent and green, and has walked out a new way of transformation of traditional industry from "OEM" to "brand" and from "manufacturing" to "intelligent manufacturing". Nowadays, Qingshan Lake District has more than 2,000 knitwear enterprises of all kinds, with an annual output of more than 1 billion pieces of knitwear, and an output value of nearly 45 billion yuan. It has won honorary titles such as "Famous knitwear City of China" and "National Textile and Apparel Creative Design Pilot Park", and is the fourth largest knitwear industrial base in China.
"Manufacturing" to "intelligent manufacturing" to improve production efficiency
"All the hangers are chipped and can be scanned to automatically store different styles and brands of clothes in different sections, which greatly saves labor costs and storage costs." In the view of Wang Zihao, executive president of Nanchang Huaxing Knitting Industrial Co., LTD., 5G smart factories are a powerful tool for enterprises to make steady progress in the technology-intensive "smart manufacturing" road.
Huaxing 5G Intelligent Factory, which was officially put into operation in February this year, compared with the traditional knitting workshop, the transformation of 5G technology enables the whole garment making process to be completed at one go, and the overall sewing efficiency is increased by 15%. At present, Huaxing Knitting produces 150,000 T-shirts, polo shirts, hoodies and other knitted products every day, with an annual output of 48 million pieces.
The production line has changed from "manufacturing" to "intelligent manufacturing", which is common in the knitting enterprises in Qingshan Lake District. At present, the district has promoted and applied more than 5,000 sets of intelligent equipment. The new project of Huaxing knitting and Zhongto garment manufacturing has been successfully selected as the first batch of "5G+ smart factory" cultivation project in the city. The production efficiency of knitting enterprises has been increased by about 20% and the personnel has been saved by about 30%.
"Brand" to "brand" transformation and upgrading
If Huaxing knitting relies on intelligent production to make "contract manufacturing" bigger and stronger, Jiangxi Youdian Industrial Co., Ltd. relies on channel construction to develop from a contract factory to a well-known brand enterprise.
The same assembly line production of clothing, brand name foreign brands, to the mall can sell three or four hundred yuan, their own brand clothing can only sell 50 or 60 yuan. This is the dilemma faced by many contract knitters.
Brand is the most valuable intangible asset of an enterprise. Striving to build independent brands is an important support for enterprises to climb up the industrial chain. "Before, the profit of each piece was only a few cents. Now, after we have our own brand, the profit has doubled." Yang Xinning, general manager of Jiangxi Youdian Industrial Co., LTD. (Beigu Beigu Brand), understands this. "The government has offered us many opportunities to go out and study, and we are determined to continue to build our brand. At present, our online sales are more than 80 million yuan and about 160 million yuan offline."
From the annual output value of foreign trade processing in 2013 to the current independent brand sales of 240 million yuan, Jiangxi Youdian Industrial Co., Ltd. invests more than 30 million yuan in independent research and development every year, for the design and development of new products, improve the quality. From the previous OEM for others to the current OEM for factories, the company has achieved qualitative change through the creation of the maternal and child brand "Beigu Beigu" and relying on online promotion.
In recent years, the knitwear enterprises in Qingshanhu District have begun to transform from the past contract manufacturing to build high-end independent brands. At present, the whole district has a number of well-known clothing brands at home and abroad, such as "Beigu Beigu", "Big Mouth Monkey", "Jingxinpei", "Trailerer", "Yibaihui" and "Bibishu". Many knitwear enterprises borrow the Internet east wind, adopt the strategy of high - quality parity, gradually emerging.
What will we do in the future? Adhere to government-led business owners to build "qingshan lake area, through the overall planning, scientific design, standardized construction, will be in the big and small of this industrial park, making all this miniature industrial park, with the flavor of the humanities building, and introduce a batch of good corporate culture, strong production capacity, product quality good high-end textile enterprises, drive the industry jumped." Qingshan Lake District Bureau of science and industry director Xu Zhiqiang said.
"Manufacturing" to "intelligent manufacturing" to improve production efficiency
"All the hangers are chipped and can be scanned to automatically store different styles and brands of clothes in different sections, which greatly saves labor costs and storage costs." In the view of Wang Zihao, executive president of Nanchang Huaxing Knitting Industrial Co., LTD., 5G smart factories are a powerful tool for enterprises to make steady progress in the technology-intensive "smart manufacturing" road.
Huaxing 5G Intelligent Factory, which was officially put into operation in February this year, compared with the traditional knitting workshop, the transformation of 5G technology enables the whole garment making process to be completed at one go, and the overall sewing efficiency is increased by 15%. At present, Huaxing Knitting produces 150,000 T-shirts, polo shirts, hoodies and other knitted products every day, with an annual output of 48 million pieces.
The production line has changed from "manufacturing" to "intelligent manufacturing", which is common in the knitting enterprises in Qingshan Lake District. At present, the district has promoted and applied more than 5,000 sets of intelligent equipment. The new project of Huaxing knitting and Zhongto garment manufacturing has been successfully selected as the first batch of "5G+ smart factory" cultivation project in the city. The production efficiency of knitting enterprises has been increased by about 20% and the personnel has been saved by about 30%.
"Brand" to "brand" transformation and upgrading
If Huaxing knitting relies on intelligent production to make "contract manufacturing" bigger and stronger, Jiangxi Youdian Industrial Co., Ltd. relies on channel construction to develop from a contract factory to a well-known brand enterprise.
The same assembly line production of clothing, brand name foreign brands, to the mall can sell three or four hundred yuan, their own brand clothing can only sell 50 or 60 yuan. This is the dilemma faced by many contract knitters.
Brand is the most valuable intangible asset of an enterprise. Striving to build independent brands is an important support for enterprises to climb up the industrial chain. "Before, the profit of each piece was only a few cents. Now, after we have our own brand, the profit has doubled." Yang Xinning, general manager of Jiangxi Youdian Industrial Co., LTD. (Beigu Beigu Brand), understands this. "The government has offered us many opportunities to go out and study, and we are determined to continue to build our brand. At present, our online sales are more than 80 million yuan and about 160 million yuan offline."
From the annual output value of foreign trade processing in 2013 to the current independent brand sales of 240 million yuan, Jiangxi Youdian Industrial Co., Ltd. invests more than 30 million yuan in independent research and development every year, for the design and development of new products, improve the quality. From the previous OEM for others to the current OEM for factories, the company has achieved qualitative change through the creation of the maternal and child brand "Beigu Beigu" and relying on online promotion.
In recent years, the knitwear enterprises in Qingshanhu District have begun to transform from the past contract manufacturing to build high-end independent brands. At present, the whole district has a number of well-known clothing brands at home and abroad, such as "Beigu Beigu", "Big Mouth Monkey", "Jingxinpei", "Trailerer", "Yibaihui" and "Bibishu". Many knitwear enterprises borrow the Internet east wind, adopt the strategy of high - quality parity, gradually emerging.
What will we do in the future? Adhere to government-led business owners to build "qingshan lake area, through the overall planning, scientific design, standardized construction, will be in the big and small of this industrial park, making all this miniature industrial park, with the flavor of the humanities building, and introduce a batch of good corporate culture, strong production capacity, product quality good high-end textile enterprises, drive the industry jumped." Qingshan Lake District Bureau of science and industry director Xu Zhiqiang said.
